Discover the Benefits of Message Marketing for Your Business

Unlocking the Power of B2B Retail Marketing Services for Enhanced Results

B2B Retail Marketing Service Empowers Businesses to Thrive in the Ever-Changing Market LandscapeIn today's competitive business landscape, it is crucial for companies to stay ahead of the curve and continuously evolve their strategies to meet the ever-changing needs of the market. One company has emerged as a game-changer in this regard, offering B2B Retail Marketing Service that empowers businesses to thrive in the dynamic marketplace.With a deep understanding of the challenges faced by businesses in the retail sector, this B2B Retail Marketing Service is dedicated to helping companies achieve their goals through targeted marketing tactics and innovative strategies. By combining cutting-edge technology, data-driven insights, and industry expertise, this service aims to provide businesses with a competitive edge.At its core, this B2B Retail Marketing Service offers a comprehensive range of solutions to address the unique needs of businesses operating in the retail sector. From market analysis and customer segmentation to brand positioning and digital marketing, the service covers every aspect of the retail marketing landscape.One of the key strengths of this B2B Retail Marketing Service lies in its ability to harness the power of data. By leveraging advanced analytics and market research techniques, the service helps businesses gain a deep understanding of their target audience, allowing them to tailor their marketing strategies accordingly. This data-driven approach enables companies to make informed decisions, optimize their campaigns, and maximize their return on investment.Furthermore, this B2B Retail Marketing Service recognizes the importance of staying up-to-date with the latest trends and innovations in the retail industry. With its finger on the pulse of the market, the service constantly monitors industry developments and identifies emerging opportunities. This proactive approach enables businesses to adapt quickly to changing market dynamics and capitalize on new trends before their competitors.In addition to its data-driven strategies and trend-spotting capabilities, this B2B Retail Marketing Service also emphasizes the importance of brand positioning. Recognizing that a strong brand identity is critical for success in the retail sector, the service offers comprehensive branding solutions to help businesses establish a distinctive and memorable brand image. From logo design and visual identity to brand messaging and communication strategies, this service ensures that businesses stand out from the crowd and resonate with their target audience.Notably, this B2B Retail Marketing Service goes beyond the conventional marketing approaches and embraces the digital realm. With the rise of e-commerce and online shopping, it is imperative for businesses to have a strong online presence. This service offers robust digital marketing solutions, including website development, search engine optimization, social media marketing, and more. By leveraging the power of digital platforms, businesses can reach a wider audience, increase brand visibility, and drive online sales.Overall, this B2B Retail Marketing Service has revolutionized the way businesses approach retail marketing. The combination of data-driven insights, cutting-edge technology, and creative strategies empowers businesses to adapt, evolve, and thrive in the ever-changing market landscape. With its comprehensive range of solutions and focus on driving tangible results, this service has become a trusted partner for businesses looking to elevate their retail marketing efforts.As the retail industry continues to evolve, businesses must embrace new approaches and stay ahead of the competition. This B2B Retail Marketing Service provides the necessary tools, expertise, and support to help companies achieve sustainable growth and success in today's fast-paced and dynamic market. Whether it is through data-driven insights, digital marketing strategies, or brand positioning solutions, this service is dedicated to helping businesses navigate the challenges and seize the opportunities that lie ahead.

An Introductory Guide to Visual Merchandising for Retail Students

Social Media Sites Face Quandary Over Activists' Use of their Platforms

In today's modern world, social media has become an integral part of our lives. It has changed how we communicate and share information with each other. However, social media sites such as Flickr, Facebook, Twitter, and YouTube face a difficult choice when it comes to their rules and allowing content by activists from the Middle East, North Africa, and China. These social media platforms have to decide whether to enforce their policies and remove specific content or allow activists to share their voices.Social media sites are responsible for monitoring the content posted by millions of users, making sure it complies with their rules and regulations. However, enforcing these rules can be challenging, especially when it comes to political and social content. For instance, social media sites face a troublesome dilemma over how to allow activists from regions such as the Middle East, North Africa, and China to share their message without violating their ethical guidelines.Currently, these social media platforms provide a vital platform for activists of all kinds, including those who fight for freedom of speech and human rights. They use these sites to spread awareness, organize protests and rallies, and share their message to the masses. However, this is not always welcome to some governments that do not allow free speech within their borders.Many of these activists use social media to express their opinions and share their experiences with the rest of the world. They use these platforms to broadcast news, images, and videos to show their fight against oppression, injustice, and corruption. This is where social media sites face a quandary. On the one hand, they must enforce their rules regarding the content posted on their platforms. On the other hand, they also have to respect activists' freedom of expression without putting them in danger.The issue of allowing or removing content on social media sites has become an increasingly complex issue. For example, in the case of China, social media sites such as Twitter are banned. However, Chinese activists still use other social media platforms such as YouTube and Facebook to share their message. When these sites remove their content based on their rules and regulations, it becomes a contentious issue of freedom of speech.In recent years, social media sites have come under scrutiny and criticism. Critics argue that these sites' rules and regulations are not clear, and their enforcement policies are often inconsistent. Activists argue that social media sites should provide a platform for free speech and allow them to share their message without censorship or fear of persecution.Some social media sites have tried to address this issue by creating specific policies for political and social content. For example, YouTube's policy is to allow political content from all regions of the world unless it violates their guidelines on terrorism, hate speech, and violence. Similarly, Facebook's policy states that they do not remove content from political causes unless it is a direct threat to public safety.However, challenges persist in implementing and enforcing these policies. For instance, removing content can sometimes put activists at risk of persecution by their governments. On the other hand, allowing some content can violate social media sites' policies and ethics. This is a delicate balancing act for social media sites.In conclusion, social media sites face a quandary when it comes to allowing or removing content posted by activists from regions such as the Middle East, North Africa, and China. They must enforce their policies while respecting activists' freedom of expression. It is a challenging and often contentious issue that requires careful consideration and a balanced approach. While social media sites continue to evolve and improve their policies, it is up to all of us to ensure that we use these sites in a responsible and respectful manner.

Top SEO Companies in China: Expert Reviews & Ratings by 10SEOS

China SEO: A Leading Digital Marketing Agency in the Heart of ChinaChina's economy has been booming in the last decade, and with this development, many businesses have emerged in the country. As these businesses are expanding their reach, they need to take advantage of the internet to increase their brand awareness and sales. One of the top digital marketing agencies in China that businesses can count on for their online marketing needs is China SEO.China SEO is an award-winning digital marketing agency that has been serving the Chinese market for almost 20 years. Founded in 2002, the company has helped small, medium, and large enterprises extend their reach and grow their businesses through their expertise in the digital marketing space. With its commitment to providing high-quality services, China SEO has earned a reputation as one of the most trustworthy digital agencies in the country.The company's mission is to help businesses achieve their marketing goals by leveraging the power of the internet. They believe that every business should have an online presence and that digital marketing is a crucial aspect of any modern business strategy. Thus, their services are designed to help businesses establish and improve their online presence through a variety of digital marketing services.One of China SEO's core competencies is its search engine optimization (SEO) expertise. They offer a range of SEO services, including local SEO, national SEO, international SEO, and eCommerce SEO. Their SEO experts use the latest techniques and strategies to ensure that businesses achieve a high rank on search engines and increase their online visibility. They also provide regular reports on their SEO campaigns so that businesses can track their progress.Apart from SEO, China SEO provides a wide range of other digital marketing services, such as pay-per-click advertising, social media marketing, email marketing, content marketing, and web design and development. Their team of digital marketing experts can customize their services to fit any business's specific needs and goals. They also keep themselves updated with the latest trends and best practices in the industry to ensure that their clients receive cutting-edge digital marketing solutions.One of China SEO's notable clients is a leading electronics manufacturer in China that produces high-quality electronic products for both consumers and businesses. The client approached China SEO with a goal to increase their brand awareness and sales through their website. China SEO provided a comprehensive digital marketing strategy that included SEO, PPC advertising, social media marketing, and content marketing, among others. As a result, the client saw a 200% increase in website traffic and a significant increase in sales.China SEO has received numerous awards and recognitions for their excellent services, including being named as one of China's top 10 SEO companies by TopSEOs, an independent authority on search vendors. They have also been featured in various publications, including Forbes, Entrepreneur, and TechCrunch.The company's commitment to providing high-quality services, combined with their extensive experience and expertise in the digital marketing space, makes China SEO a leading digital marketing agency in China. Businesses can rely on them to provide customized solutions that help them achieve their marketing goals and increase their online presence. As more businesses in China turn to the internet for expansion, China SEO remains at the forefront of helping them succeed.

Retail's Top Marketing Products: Boost Your Online Visibility

Title: Retail's Marketing Products - Revolutionizing the Way Companies Approach AdvertisingIntroduction:In a world where competition is fierce, successful marketing strategies can make or break a company's prospects. One organization, Retail Marketing Products, has taken the advertising industry by storm with its innovative and effective marketing solutions. With a focus on building brand awareness, increasing customer engagement, and driving sales, the company has become a driving force in the industry. This article will delve into Retail Marketing Products' unique approach and explore how it is changing the game for businesses worldwide.Building Brand Awareness:One of the primary goals of any marketing campaign is to create brand awareness. Retail Marketing Products understands this concept implicitly and offers a wide range of solutions that cater to this need. Through captivating and imaginative advertising materials, such as custom banners, signage, and promotional merchandise, businesses can effectively target their desired audience and leave a lasting impression. By leveraging these creative marketing tools, companies gain a competitive edge and can establish themselves as a recognizable brand in their respective industries.Increasing Customer Engagement:Engaging consumers has become increasingly challenging in today's fast-paced digital world. However, Retail Marketing Products has risen to the challenge by providing interactive and immersive marketing solutions. By incorporating augmented reality (AR) and virtual reality (VR) technology into their products, businesses can stimulate consumer interest and create memorable experiences. Whether it be through interactive displays or engaging mobile applications, Retail Marketing Products empowers companies to capture the attention of their target audience and foster meaningful relationships.Driving Sales:Ultimately, successful marketing strategies should translate into increased sales and revenue for businesses. Retail Marketing Products understands this fundamental principle and has developed a range of products that directly contribute to driving sales. Dynamic point-of-sale materials, eye-catching retail displays, and customized packaging solutions are just a few examples of their extensive offering. By creating an attractive and enticing shopping environment, businesses can drive impulse purchases while enhancing the overall customer experience, thus boosting sales and customer loyalty.Key Features and Benefits:Retail Marketing Products' success lies not only in the diverse range of marketing solutions it provides but also in the benefits it offers to businesses. These benefits include:1. Cost-effectiveness: Retail Marketing Products' solutions are designed to fit into various marketing budgets, making it accessible to both small and large enterprises.2. Customization: The company provides tailored marketing materials that align with each organization's unique branding and messaging. Customized solutions allow businesses to stand out and make a lasting impact on consumers.3. Sustainability: Retail Marketing Products recognizes the importance of environmental preservation. It offers eco-friendly options such as recyclable materials and sustainable production methods, enabling companies to reinforce their commitment to corporate social responsibility.4. End-to-end Solutions: Whichever stage of the marketing process businesses may require assistance with, Retail Marketing Products offers comprehensive solutions. From concept development and design to production and distribution, the company is a one-stop-shop for all marketing needs.Conclusion:In today's competitive marketplace, effective marketing has become a necessity for businesses striving to succeed. Retail Marketing Products has proven itself to be a game-changer in the industry by providing innovative and impactful marketing solutions. By focusing on building brand awareness, increasing customer engagement, and driving sales, the company has gained a reputation as a reliable partner for businesses worldwide. Through its cost-effective, customizable, and sustainable offerings, Retail Marketing Products continues to revolutionize the way companies approach advertising, helping them thrive in an increasingly dynamic market landscape.

Upcoming Smartphone to Feature Ultra Wide Band Communication, Possible Flagship Status

article. Xiaomi Mi Mix 4 is already in the works, and the recent news reports indicate that the device is being certified in China. The upcoming smartphone is set to feature support for UWB communication, which is currently supported by a limited number of devices, including the iPhone 12. The fact that Xiaomi Mi Mix 4 will feature UWB support suggests that this device will be a flagship device. The Chinese tech giant has been known for producing top-of-the-line smartphones, and the Mi Mix series is no exception. The Mi Mix 4 is expected to be a game-changer in the smartphone industry, and it is believed that it will be released sometime in 2021. UWB stands for ‘Ultra Wide Band’, and it is a wireless communication technology that enables high-speed and accurate data transfer. With UWB, devices can communicate with each other over a short range, but with a much higher data transfer rate than other wireless communication technologies such as Bluetooth. UWB can also provide precise location tracking, making it ideal for applications that require high accuracy, like indoor navigation. UWB technology was first introduced in Samsung's Galaxy Note 20 Ultra, and it is now a primary feature in the iPhone 12. The integration of UWB technology in smartphones makes it possible to create new use cases, such as car keys that can automatically unlock and start a car, and augmented reality applications that can interact with the real world.It is not yet clear what other features the Xiaomi Mi Mix 4 will offer. However, based on previous Mi Mix releases, the new smartphone will likely feature a bezel-less display and advanced camera capabilities. Xiaomi is known for providing premium features at an affordable price, and the Mi Mix 4 will likely be no exception. Moreover, with the support for UWB, Xiaomi is not only making the Mi Mix 4 more convenient, but it is also positioning the device for the future. As more devices adopt UWB technology, users will be able to enjoy even more seamless connectivity and faster data transfer rates. The certification process of the Xiaomi Mi Mix 4 in China is a sure sign that the company is getting closer to finalizing the device. It's always exciting to speculate about what a new device will bring to the table. In the case of the Mi Mix 4, there is no doubt that it will be an excellent smartphone, packed with innovative features. Overall, UWB support in the Xiaomi Mi Mix 4 is excellent news for smartphone enthusiasts. As the Chinese company continues to innovate and introduce new features, it is sure to further establish itself as a major player in the global smartphone market. It is certainly worth keeping an eye on this exciting new release and finding out what other surprises the Xiaomi Mi Mix 4 might have in store.

Boost Sales with a Top Retail Marketing Expert in NJ and NY - View Case Study

, Retail Marketing Services, Retail Marketing Strategies, Retail Marketing Solutions, Professional Retail Marketing, Top Retail Marketing Companies, Retail Marketing Consultant, Retail Branding, Retail Sales Strategies, Retail Advertising, Retail Promotions, Retail Customer Experience, Retail Analytics, Retail Technology.How Retail Marketing Agency Can Improve Your Sales In today's highly competitive retail market, it's essential to have effective marketing strategies to stand out from the competition and attract customers. But with so many different tactics and channels available, it can be challenging to develop a cohesive and impactful approach. That's where a professional retail marketing agency can make all the difference, by providing the expert guidance and support you need to improve your sales and grow your brand. In this article, we'll explore why working with one of the best retail marketing agencies can be so beneficial, and how they can help you achieve your business goals.Retail Marketing Services At the heart of any successful retail marketing strategy is a deep understanding of your target customers. A professional retail marketing agency will use a range of research and analysis techniques to identify your audience's needs, wants, and behaviors, so you can tailor your messaging and offerings to meet their needs. They will also help you create a distinctive brand identity that resonates with your customers, which will form the basis of all your marketing communications, from your website to your social media posts.Retail Marketing Strategies Once your brand is established, the next step is developing a robust set of marketing strategies that will drive traffic and sales. A top retail marketing agency will work with you to create an overarching plan that incorporates multiple channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and offline promotions. They will help you set goals for each channel and develop specific tactics to achieve them, such as creating engaging content, optimizing your website for search, running targeted ads, and hosting events.Retail Marketing Solutions To maximize the impact of your marketing efforts, it's crucial to track and analyze your results and make adjustments as needed. A professional retail marketing agency will provide you with the tools and expertise to measure your success, including tracking website analytics, monitoring social media metrics, and conducting customer surveys. They'll also develop reports and dashboards that help you visualize your progress and identify areas of improvement, so you can refine your strategies and get better results over time.Professional Retail Marketing Working with a top retail marketing agency means you're partnering with a team of seasoned professionals who have years of experience working with retailers of all kinds. They will bring their extensive knowledge and expertise to bear on your business, providing you with customized solutions that address your unique needs. They'll also stay up-to-date with the latest trends and innovations in the retail industry, so you can stay ahead of the curve and maintain your competitive edge.Top Retail Marketing Companies When looking for a top retail marketing agency, it's important to choose one that has a proven track record of success. Look for agencies that have worked with businesses like yours and produced measurable results, such as increased traffic, sales, and customer engagement. Check their client testimonials and case studies to get a sense of their approach and success rate, and ask about their specific expertise in retail marketing, such as customer experience, branding, analytics, or technology.Retail Marketing Consultant If you're not ready to commit to a full-service marketing agency, you can still benefit from the expertise of a retail marketing consultant. These professionals can provide you with targeted advice and guidance on specific areas of your marketing strategy, such as social media, email marketing, or SEO. They can also conduct research and analysis on your behalf, and provide you with a detailed report and recommendations. While they may not provide the same level of hands-on support as a full-service agency, they can be a cost-effective way to get expert guidance on a specific aspect of your marketing.Conclusion In today's fast-paced and ever-changing retail market, effective marketing is more critical than ever. By working with a top retail marketing agency, you can improve your sales and grow your brand, by creating targeted strategies, optimizing your channels, measuring your results, and staying ahead of the curve. Whether you choose a full-service agency or a retail marketing consultant, make sure to partner with experts who understand your business and can help you achieve your goals. By doing so, you'll be better positioned to succeed in today's dynamic and challenging retail environment.

Understanding the Different Types of Message Strategies in Content Marketing

Title: Exploring Diverse Message Strategies for Effective Brand CommunicationIntroduction:In today's highly competitive business landscape, effective communication plays a pivotal role in establishing brand identity, increasing customer engagement, and driving business growth. Companies across industries are recognizing the significance of incorporating different types of message strategies to effectively convey their brand values, products, and services to their target audience. This article aims to explore various message strategies that companies can adopt, ensuring successful brand communication while respecting customer preferences.I. Informational Message Strategy:One of the most commonly used message strategies is the informational approach, where companies focus on providing useful and factual information about their products or services to consumers. This approach aims to educate and inform customers about the features, benefits, and unique selling points of the brand. By presenting information in a concise and easily comprehensible manner, companies can build trust and establish credibility with their target audience.II. Emotional Message Strategy:Another powerful message strategy adopted by companies is the emotional approach. Here, the goal is to create an emotional connection with customers by appealing to their feelings and desires. By evoking emotions such as joy, excitement, or nostalgia, brands can generate a strong bond with their audience, enhancing brand loyalty and encouraging repeat purchases. This strategy often involves storytelling, incorporating narratives that resonate with the target market's experiences and aspirations.III. Persuasive Message Strategy:The persuasive approach focuses on convincing customers to take a specific action, such as making a purchase or subscribing to a service. By highlighting the benefits, unique selling propositions, and competitive advantages of their products or services, brands can effectively persuade potential customers to choose them over their competitors. This approach often combines logical reasoning with emotional appeals, relying on evidence and testimonials to back up claims.IV. Comparative Message Strategy:A comparative message strategy involves positioning a company's offerings against its competitors' to emphasize its superiority. Companies adopting this strategy often conduct extensive market research to identify areas where they outperform rival products or services. By showcasing these advantages, brands can attract consumers who are looking for better alternatives and increase market share. However, it is essential to ensure that these comparisons are fair, accurate, and supported by objective evidence.V. Humorous Message Strategy:Humor is a powerful tool to capture consumers' attention and create a memorable brand experience. By incorporating humor into their messaging, companies can differentiate themselves from competitors and create a positive brand image. However, it is crucial to strike the right balance between humor and the brand's values, as inappropriate or offensive humor can have adverse effects on the company's reputation. Successful execution of this strategy requires deep understanding of the target audience's preferences and cultural context.VI. Socially Conscious Message Strategy:In today's socially conscious era, many consumers expect brands to actively contribute to social and environmental causes. A socially conscious message strategy focuses on promoting corporate social responsibility initiatives and communicating the positive impact a brand has on society. By aligning their messaging with social values and conveying a genuine commitment to making a difference, companies can attract socially aware customers who seek to support brands with a purpose.Conclusion:As businesses strive to capture the attention of their target audience and differentiate themselves in a crowded marketplace, understanding and effectively implementing various message strategies become paramount. By employing a combination of informational, emotional, persuasive, comparative, humorous, and socially conscious approaches, companies can tailor their communication efforts to resonate with the diverse preferences and values of their customers. As brand communication continues to evolve, organizations must continuously adapt their message strategies to engage and connect with their audience, reinforcing brand loyalty and driving sustainable growth.

Kenya's Agricultural Exporter Records Profit Gain on Favorable Market Conditions

Kenyan agricultural commodity exporter Sasini recorded a significant rise in full-year profits on the back of favorable market conditions. The company's revenue for the period ended September 2021 stood at Ksh. 5.26 billion, demonstrating the resilience of the agricultural sector in Kenya.Sasini's success is indicative of the overall positive retail marketing environment in Kenya, where demand for high-quality produce continues to grow. As consumers become more health-conscious, there is a greater need for fresh, nutritious food products. This trend is particularly evident in the export market, as consumers overseas are willing to pay a premium for high-quality products.The favorable market environment is not only limited to the retail sector, but also to the agricultural supply chain as a whole. The Kenyan government has introduced several initiatives to promote the export of agricultural products, including tax incentives and the development of infrastructure such as ports and roads. These measures have made it easier for exporters such as Sasini to access international markets.Exporters such as Sasini play a crucial role in Kenya's economy, as they provide a vital source of foreign exchange earnings. The country is well-positioned to take advantage of its favorable agricultural climate and abundant natural resources, including fertile soil and a favorable climate. However, there are still challenges that need to be addressed, such as poor infrastructure and insufficient government support in some areas.Overall, the success of companies such as Sasini demonstrates the potential for the agricultural sector in Kenya to grow and contribute to the country's economic development. By investing in the sector and providing support for agricultural exports, the government can help to unlock this potential and create new opportunities for businesses and individuals. As consumers continue to demand high-quality products, there is a bright future for Kenyan agricultural exporters.

Effective Strategies for Exporters in Traditional Marketing Communications

In today's fast-paced business world, exporting products has become a critical strategy for companies looking to expand their reach and increase revenue. However, to be successful at exporting, businesses need to employ effective marketing and communication strategies that resonate with their target audience. This is where Traditional Marketing Communication Exporters (TMC Exporters) comes in, offering a range of services to help businesses communicate their message to international markets.TMC Exporters is a leading marketing communication firm offering a range of services to help businesses connect to their target markets. Established over a decade ago, TMC Exporters has been helping businesses grow their reach across the globe. They specialize in providing businesses with marketing strategies that are culturally tailored to the target market, ensuring that clients' messages resonate with their intended audience.The firm's services are designed to help businesses with every aspect of their marketing communication requirements. With a team of experienced marketers, TMC Exporters provides businesses with market research, brand positioning, and marketing strategies that help them stand out among their competitors. In addition, TMC Exporters' team of copywriters, designers, and multimedia specialists ensure that clients' marketing content is visually appealing and easily digestible for international audiences.One of the keys to TMC Exporters' success is its expertise in adapting marketing approaches to the cultural nuances of target markets. This is especially important in countries where cultures, customs, and languages differ from the company's domestic market. TMC Exporters knows that successful marketing strategies are not one-size-fits-all and that it is crucial to tailor each approach to the specific needs of the target audience.Another crucial aspect of TMC Exporters' services is providing businesses with in-depth market research. Before companies can effectively market their products, they must understand their target market's needs, preferences, and behaviors. TMC Exporters' team of researchers goes beyond basic demographic information to provide detailed insights into customer preferences, socioeconomic conditions, and cultural norms that impact how businesses should communicate their message.TMC Exporters has a proven track record of helping companies increase their export sales. In a case study with a leading automobile manufacturer, TMC Exporters provided the client with an in-depth market research report, which helped the company identify the key drivers of vehicle purchase decisions in its target market. Based on this research, TMC Exporters developed a comprehensive communication plan that was culturally tailored to the target audience. The result was an increase in the client's export sales by 50% in just six months.TMC Exporters takes pride in its ability to help small to medium-sized businesses (SMBs) break into the international market. Many SMBs struggle with the complexities of exporting products due to a lack of resources and knowledge about the unique challenges that exporting can pose. TMC Exporters helps to bridge this gap by providing SMBs with customized marketing strategies that help them overcome these challenges and grow their export sales.In conclusion, TMC Exporters is an essential partner for businesses looking to expand their reach into international markets. With its expertise in marketing communication, the firm provides businesses with the tools they need to create effective campaigns that resonate with their intended audience. Its culturally tailored strategies and in-depth market research are especially helpful for companies looking to navigate complex cultural and linguistic barriers. As a result, TMC Exporters has become a key player in the global marketing communication industry and a trusted partner for businesses looking to succeed in international markets.