Search Engine Optimization (SEO) is the process of making a website rank highly in the search engines to generate increased levels of traffic, leads, and revenue streams. Our SEO expert will carry out a deep analysis of your website according to your business niche to figure out what is the ideal way to go about your site’s SEO. We aren’t the ones to have a handful of fixed strategies and force them on every client’s website. Every business has different SEO needs and we will establish our strategies around these requirements. We will search the most popular keywords, use the right tools that will ensure that your website’s SEO grows organically. Fancy Communications will focus on the following areas to deliver a full SEO program: • Understanding of business goal and web goals • Complete website SEO audit • Brainstorm list of potential key words prospects would use • Keyword research on related search terms & monthly search volumes • Manual search of each short-listed term to estimate ranking difficulty • Finalized list of proposed target keyword phrases • Write new Title and Description meta tags • Edit new copy to ensure SEO keyword optimization • Ensure tracking code in place for Google Analytics • Decide on “conversions” and “goals”, integrate into GA for tracking • Update HTML and XML sitemaps SEO MONTHLY ONGOING TASKS • Keyword research for each next level of webpages • New Title and Description meta tags for each set of webpages • Revised copy or copy suggestions • Optimize for long tail keyword searches • Analyze target pages for improved optimization • Write new title and description meta tags • Provide copy suggestions and write revised copy for optimization • Link building opportunities to improve link profile • Provide written monthly report and analysis • Conduct call to review data, recommendations & to confirm action items/next steps